• Nimati Emam; Our First Yislamoo Inspirational Superiorita!

February 24, 2017

In Yislamoo's dictionary and giving Kimye and Brangelina a run for their money: Superiorita is Super and Señorita; An ode to all the inspirational ladies we had the privilege to meet in our Yislamoo years.

Nimati Emam, founder of Jaleela is a true representation of what her startup name means. In her own words...

Yislamoo Superiorita Nimati Emam

My name is Nimati, eldest of 4, I turned my life upside down recently by leaving the comfortable life in Amman and moving to Dubai.


What do you do for a living and what do you do for life?

I'm a Communication Strategist with 14 years of experience with some of the world’s top agencies. I’m a director at a leading PR firm, my job is to embed strategy in its DNA.

I’m restless and live on intellectual stimulus and life decoding, I analyze and think about anything and everything. I’m also very ambitious, so I spend my life trying to do more so I can learn more… This has led me to become a mentor, a rule of law fellow, an athlete and a blogger…

I’m a learner so I enjoy the ride. In this journey I realized how unsatisfied I was with the level of self-confidence some amazing women around me had, they simply weren’t aware of how strong and warm their sun was! this created a burning passion for empowering them which led me to Jaleelah; an online community offering smart content for smart Arab women offering a platform for women to express and write...

If you weren’t a communication strategist, what would you be?

A life coach or a psychiatrist… Doing something that includes helping people to become happier and realize how awesome they are.

What is your favorite time of the day?

I like day time. You know how some people say they concentrate best in the morning, or save a sacred hour in the evening to read or do something? I haven't found my pattern yet, it’s ever changing, I just want to do what I want at the impulse of the moment.

Who is the most inspiring person to you?

My mother the love of my life. She is strong, smart, ambitious, diplomatic and full of joy. I wrote an article in The Huffington Post about her!

Who would you like to meet the most from a past life?

My grandfathers. I would love to take them out for a walk and dinner.. show them my life, what I have become, they will be happy and proud…

Favorite food?

Ice cream! The mix-mess kind

Favorite musician?

Omar Khairat… also, right now I’m a Coldplay die hard fan..

Biggest fear?


Biggest joy?

Reunions!… and chocolate


Yislamoo | Hello Gorgeous Wall Art

Favorite Yislamoo piece?



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